
At Adobe MAX, Acronym teamed up with Adobe to create a unique café experience inside Creative Park. Here, attendees used the new conversational AI Assistant interface to effortlessly create custom stickers by describing their ideas. This
activation sparked organic content creation, boosting awareness and excitement
for Adobe Express and its new AI Assistant (beta).
Attendees left with hands-on experience using Adobe Express, eager to return to it, and a clear sense of how it fits into their daily work and lives. Throughout the space, the café showcased both digital and physical versions of Ax creations.
Every graphic displayed throughout the space was created with Adobe Express.

TIKTOK
CAMILIA.VILAS

ABILEEDESIGNS
SENIOR 2D DESIGNER
STEVEN KIET TANG
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Cafe Menu
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Coffee Bag Design
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Coffee Design Art
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Coffee Sleeve
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Coffee Sleeve
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Cup Design
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H-Frames
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Package Design
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Poster Design
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Prop Staging
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Short Cans
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Table Toppers
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Tumbler Design
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Vinyl Decals
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Wayfinding

ENTRANCE & PHOTO MOMENT





ADODBE EXPRESS DEMO AREA





STICKER & COFFEE PICKUP







SENIOR 2D DESIGNER
STEVEN KIET TANG
AGENCY
ACRONYM
Adee Serrao
Charlie Wilson
Frazier Kyle
Joey Furness
Katie Walker
Lucas Durand
Mikey Dorner
Moodie Younis
Nicole Blue
Ryan Brown
Steven Tang
Tommy Brands
Hitchhiker Pictures
Environmental Designer
Senior Programmer
Junior Programmer
Senior Programmer
Creative Producer
Head of Production
Art Director
Associate Design Director
Creative Lead
Producer
Senior Graphic Designer
Associate Producer
Photography & Videography