BRIEF
The vegan and sustainable haircare brand Love Beauty and Planet created a festival oasis in the Coachella desert. Located at three key Coachella shuttle hotel stops, the Saguaro Palm Springs, Margaritaville, and Renaissance Esmeralda Resorts & Spa were Love Beauty and Planet scented misting stations tents during Coachella.
Love Beauty and Planet also created a VIP Coachella experience for influencers with branded hotels, product samples, gifts, hair service, and meals.
-
Represent the brand and highlight the hair products benefits
-
Create an experience tailored toward the Coachella Festival audience
-
Design an activation to gain social media attention and press
RECAP VIDEO
BRAND POST
VIP EXPERIENCE
INFLUENCER POST
GRAPHIC DESIGNER
STEVEN KIET TANG
-
Acrylic Signs
-
Activation Setup
-
Brunch Table Setting
-
Coupon Cards
-
Deck Design
-
Entry Signs
-
Fanny Packs
-
Hand Fans
-
Lobby Designs
-
Misting Stations
-
Mirror Decals
-
Mock-ups
-
Menus
-
Print Management
-
Product Cards
-
Product Displays
-
Product Info Cards
-
Robes
-
Sail Covers
-
SEG Backdrops
-
Table Toppers
-
Travel Bottles
-
Trays
-
Truss Covers
-
Wayfinding
-
Water Bottles
-
Vinyl Decals
MISTING STATIONS
Throughout Coachella weekend, these Love Beauty and Planet scented misting areas offered a refreshing experience for attendees waiting for their shuttles, where they learn about the benefits of the brands, grab festival essentials, and have an area to get their hair ready.
VIP EXPERIENCE
Love Beauty and Planet also created a VIP Coachella experience for influencers with branded hotel rooms at the Saguaro Palm Springs. They were also gifted Eco-friendly items, including Love Beauty and Planet products, beauty samples, custom embroidered bathrobes, makeup kits, reusable water bottles, and more.
​
Additionally, Love Beauty and Planet organized a brunch and transportation to the festival. As well as provided hair services for these influencers as opportunities for them to learn more about the brand and its sustainable mission.
