GATORADE SUPER BOWL LIX
VTProDesign partnered with Gatorade to create a purpose-built Content Studio—a dynamic set designed to generate athlete-led storytelling at scale. By inviting athletes and select creators to film content destined for modern channels, the studio delivered both high-impact, wide-reaching storytelling and a premium, high-touch experience for retail and executive audiences who influence what appears on shelves.
This approach helped Gatorade reach millions with authentic, athlete-driven content while maintaining a polished retailer experience that supports business objectives. The result: a space that embodied the future of Gatorade, where science, sport, and culture seamlessly coexist.
RECAP VIDEO
SOCIAL MEDIA POST
INFLUENCER POST
@JENNABANDY21
SENIOR 2D DESIGNER
STEVEN KIET TANG
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Bod Pod Decal
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Check-In Desk Decals
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Exterior Graphics
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Filming Notice
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Football Field
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​Football Seeker Decal
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Platform Skirt
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Posters
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Refrigerator Transformers
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Retailer Presentation
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Treadmill Decal
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Impairment Goggles
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Wall Graphics
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Wayfinding
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Window Graphics
ENTER INTO THE G-LABS
VTProDesign designed the studio as a sequence of distinct environments,
each engineered for fast reconfiguration and strong visual payoff.
MADE IN THE LAB
VTProDesign reimagined a traditional school science class as “Made in the Lab” with merch displayed like scientific equipment and layered with brand history. This blend of science, sports, and history served as the backdrop for the event’s content capture and video podcasting.
GATORADE SPORT SCIENCE INSTITUE SWEAT LABS
GSSI Sweat Lab, a glass-enclosed state-of-the-art gym inspired by the real work of the Gatorade Sports Science Institute, serves as a high-tech arena for athletic performance testing.
PROVEN ON THE FIELD
A flexible, modular, 25-yard cropped football field designed for drills and athletic tests. This adaptable environment serves as a space to capture hydration moments and test athletic performance.
ATHLETIC CHALLENGES
Athletic challenges included target practice with impaired vision goggles to simulate the impact of dehydration on performance.
RETAIL PRESENTATION
VTProDesign designed a futuristic presentation for key retailers and executives that introduced Gatorade in an engaging way. This became a high-impact way to present upcoming products, highlighting the brand's science and showcasing Gatorade’s vision for the future.
EXTERIOR BUILDING GRAPHIC
GRAPHIC DESIGNER
STEVEN KIET TANG
AGENCY
VTPRODESIGN
Abby Salvini
Adam Amaral
Adam Hughes
Alexis Taylor
Andrew Strelecki
Anna Gudnason
Calvin Cheng
Charlie Wilson
Colin Honigman
Daniel Mannino
Emily Titelman
Frazier Kyle
Ginevra Lombardo
Jakob Gomez
Jim Shawhan
Jodi Rei
Kristen Yanow
Michael Fullman
Mike Lee
Paul Elsberg
Ryan Brown
Steven Tang
Tommy Brands
Zachary Saale
Hitchhiker Pictures
Senior Producer
Associate Technical Producer
Senior 3D Designer
Senior Producer
Motion Graphics Animator
Creative Producer
Creative Director
Senior Programmer
Director of Programming
Associate Design Director
Executive Creative Producer
Junior Programer
Lighting Designer
Technical Production Manager
Shop Manager
Warehouse Operations Manager
Executive Producer
Chief Creative Officer
Director of Creative Services
Group Business Director
Producer
Senior Designer
Associate Producer
Director of Creative Technology
Photography & Videography