Credible parenting experts, teenagers, and Meta professionals conducted town hall-style discussions and workshops on how to cultivate healthy social media habits at all ages and stages. These discussions included ways in which social media can have a positive impact and how parents can maintain an ongoing, open dialogue with their teenagers regarding their social media usage.
BRIEF
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An event series in 4 different markets: Seattle, Chicago, Nashville, and Miami.
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Meta and parent creators came together for a critical conversation about fostering healthy engagement with teens and social media.
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By highlighting the power behind Meta and its provision of space, tools, and resources for these conversations, to unlock the potential for growth and build over time. Expanding the dialogue and potential for positive change by bringing parent and teen voices to the forefront.
SEATTLE
@LAMB.AND.LITTLES
MIAMI
@MARINA.B.STYLE
GRAPHIC &
EXPERIENTIAL
DESIGNER
STEVEN KIET TANG
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3D Design
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Activity Stations
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Agenda
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Art Direction
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Brainstorming
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Concept Sketches
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Conversation Cards
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Creative Concepts
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Credentials
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Digital Signage
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Fabrication
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Floor Plans
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Furniture Selection
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Lighting
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Material Selection
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Packaging Design
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Physical Signage
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Reel Moment
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3D Renderings
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Scroll-Worthy
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Set Design
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Show & Tell Station
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Site Scoping
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SketchUp Models
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Spatial Design
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Stage Design
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Tech Bar
ACTIVATION & APPROACH
Attendees are invited to contribute, interact, and engage in parallel activities that support connection while educating about Meta's Family Center and Safety Tools.
Participants explore thematic challenges and community-based solutions through role play, collaboration and interaction throughout the space.
SEATTLE FLOOR PLAN
Tech Bar
Reel Moment
Show
& Tell
Scroll
F&B
F&B
Cafe Cart
AV
Registration
Kitchen
Restroom
Restroom
A REEL MOMENT
A vertically-oriented, colorful and optimistic set design encourages social capture for Instagram reels, stories post, and creative reflection on the programming floor.
FRONT
BACK
SCROLL-WORTHY
Draping multi-color sculptural scrolls showcases the infinite ways people are using Meta for creative expression, community impact, and social connection.
Participants are encouraged to draw or print their own message directly on the scroll, and displays will be adjusted throughout the event as content is added.
SHOW & TELL
RENDER
Attendees are invited to create their own zine. Post on the community board to how and share how you or your family use social media to build community and connect with others. This activity showcase how teen and parent creators are using Meta for creative expression and positive social impact.
MODEL
PERFORMANCE RESULTS
15M+
Impressions between organic results and boosting.
4x
Over the relevancy rate for project's the benchmark.
“I gained invaluable insights on guiding teens to a positive experience on Instagram. The shared tips were practical and eye-opening. I was also impressed by Instagram's efforts in developing easy-to-use tools for caregivers, ensuring a safer and more positive online space for our teens.”
—— ATTENDEE QUOTE
92%
Relevant comments were positive in sentiment indicating creators are an effective channel for disseminating Safety information.
1.5x
Surpassing the program goal driving awareness and
without boosting.
“That's such an important event to keep our kids safe 👏👏”
—— INSTAGRAM COMMENT
GRAPHIC &
EXPERIENTIAL
DESIGNER
STEVEN KIET TANG
AGENCY
GROW MARKETING
Steven Tang
Laura Kunkel
Chad Wilson
Tami Anderson
Marissa Tinter
Paige Simmons
Barbie Hull
Chuan Vo
Jess Williams
Jeff Mercado
Jeffrey Hong
Lead Designer
Creative Director
Lead Producer
Managing Director
Account & Strategy Director
Account & Brand Strategist
Seattle Photographer
Chicago Photographer
Nashville Photographer
Miami Photographer
Videographer