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IAB NewFronts is the world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment. This must-attend showcase brings together thousands of brands, agencies, and media buyers for a week full of digital content presentations and celebrity talent while kickstarting discussions about issues critical to the future of the media industry.

BRIEF

Meta returned for the second year to create an in-person event to deliver key messaging on the power of Reels, AI, engagement, performance, and platform Creators for their advertisers in an experience that was dynamic, exciting, and created buzzworthy press coverage. 

  • Inspires attention that advertisers can then use Meta to deliver messages that drive actions and measurable outcomes.

  • Showing how connections turn our AI-driven video solutions into results, no matter your business objective. 

  • Reinvigorate confidence in Meta as a preferred partner for digital advertising.

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RECAP REEL

SOCIAL MEDIA POST

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REEL OPPORTUNITY

CREATE YOUR OWN

GRAPHIC DESIGNER

STEVEN KIET TANG

  • Brand Performance 

  • Buttons 

  • Creative Ideations

  • Credentials 

  • Deck Design

  • Digital Signage 

  • Flip boards

  • Giveaway Bags

  • Graphic Overlays 

  • Graphics Mechanics 

  • Print Management 

  • Reach Meter

  • Reel Playground

  • Registration Website

  • Signage 

  • Social Assets 

  • Strength Test

  • Wayfinding 

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ACTIVATION & APPROACH

An experience that gives guests a chance to explore, discover, and learn how Meta turns attention into action.  

 

Interactive vignettes will surprise and delight as guests learn through light interactions how AI/Discovery, Reach & Scale, Meta’s Creative Playground, and overall Performance deliver amazing results for brands.

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REACH METER

An update on the carnival classic will allow guests to swing a mallet to test their strength — and then show how much mightier Meta’s connections are with 3.6 Billion users!

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PEAK PERFORMANCE

These interactive Flipboards give insights into Meta’s brand partners’ Oreo and Universal Pictures case studies — highlighting their brands’ challenges or opportunities, the performance result, and Meta tools used.

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REEL PLAYGROUND

Audiovisual showcase of creativity on Meta platforms. As guests will watch Reels from our host and get inspired to shoot their own content in our Reels Playground.

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POST-EVENT SURVEY & RESULTS

96%

Believe that Meta helps businesses build valuable connections that drive growth

93%

Agrees that Meta has the video solutions you need to deliver on your business outcomes

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“Steven, thank you for working on all the event branding and design. From the moment a client interacted with our creative, they saw our beautiful branding and knew exactly what our messaging goal was - Reels!”

—— CLIENT QUOTE

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"Meta teamed up with creative agency MKG to demonstrate how its platforms inspire attention and make the brand a powerful place for advertisers to deliver messages that drive actions and measurable outcomes. "

—— CLAIRE HOFFMAN, BIZBASH

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GRAPHIC DESIGNER

STEVEN KIET TANG

AGENCY

MKG

Mary Anne Broccolo 

Leah Taylor Dunbar

Will Brockmeyer

Steven Kiet Tang

Susannah Hyde

Leo Thompson

 

Brooke Tudeen 

Charell Strong 

 

Jacob Stanton 

Stephanie Bleyer 
 

Dorothy Hong

Alban Sardzinski

Executive Creative Director 

Creative Director

Creative Strategy
Graphic Designer 

3D Designer 

Animator 

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Account Director 

Account Manager

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Producer

Producer

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Photographer 

Videographer

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